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Since entering the scene in 2006, Jin Choi has released a string of EPs on a number of respected labels, such as Lessizmore, Systematic Recordings, Contexterrior and Archipel. Now, after carving his own aural aesthetic that emphasizes emotional expression over formulaic dancefloor functionality - and after his recent move from Cologne to Berlin - Jin felt the time was right to form his own imprint. “Private Gold” is a new homebase for his productions as well as those by his friends from Berlin and beyond, which will bring us soon wonderful music from Tolga Fidan, Jay Haze, Walker Barnard, Axel Boman, Martin Beume and many more. “You’ve Done Me Wrong” kicks off the label’s first release and is also the EP’s title track, and as such, it serves as something like a manifesto. Some music glows as if it was made of gold, and this kind of music shines in the dark and reveals the artist’s heart and soul. “You’ve Done Me Wrong", emanates warmth onto the dancefloor and into the listener’s psyche, showing Jin’s influence from both Soul and House. “Love is You” follows a similar path, although this time utilizing jazz sounds over a house template, exploring the theme of love as a sickness, but not wanting to be cured. On the flip side, Jin takes his sound in a tropical, psychedelic direction with “Private Gold", featuring the abstract vocal styling of Sam Leigh Brown (who’s previously lent her talent to Lee “Scratch” Perry, The Frank Popp Ensemble and most recently Bloody Mary and many more). This one radiates the most passion, composed from almost completely organic sounds, but subtly chopped-up edits and a jazzy beat. And for a cooldown, Mr. Choi offers “Cardboard Love", a winding, grooving track with a typical melancholic mood and catchy melodies for the hours after