New Jersey is a new record label formed by Mike Simonetti (founder of Italians Do It Better)
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As Italians becomes more insular in sound and scope, Mike decided to start a new low-key label to release more dancefloor friendly music, and to focus on Mike's many solo side projects. The first 12" release on New Jersey is one of these projects - the Carl Sagan based group called Billions & Billions. Mike formed Billions & Billions with vocalist Monty Luke (Black Catalogue), and the mission was to replicate the peak hour downtown NYC vibes of the late 80's and early 90s's. Walk into any of the infamous clubs at that time (Mars, Building, Palladium, Nasa) and you would hear dark brooding house played on massive systems. This is Billions & Billions tribute to the golden age on NYC.