After dominating 2023 with two joint albums from two of hip-hop’s biggest producers in The Alchemist (The Great Escape) & Cardo (The Night Shift), Larry June is back with his first full length offering of 2024, Doing It For Me. Going back to his roots of what made him the type of man he is today and the formula that initially brought him success, the album contains no features and focuses on Larry doing things his way, for himself. From enlightening listeners on how to move like a boss and live a healthy lifestyle, to flashing what his hard work has brought, fans are sure to be able to soak up some game on how to improve their own situations. The 15-track album features production from Jake One, DJ Khalil, Harry Fraud, Cardo, Cookin’ Soul, Teeko & more. Singles include "Imported Couches," "Meet Me In Napa," "Dreams," & "Like A Mack." If there’s one thing we know about Uncle Larry thus far, it’s consistency. Listen to Doing It For Me and prepare to watch your habits improve. Picture Disc vinyl, housed in a gatefold jacket, and includes a 12x12 Insert and obi strip.

Key Marketing/Selling:
Larry June is a heavy physical mover
Previously released albums, The Great Escape, The Night Shift, Spaceships on the Blade, & Orange Print, have all performed well physically
1xLP Picture Disc vinyl, housed in gatefold jacket, includes obi strip and 12x12 insert
Larry June recently went on sold out nationwide tour, and is expected to tour in support of this release
Bike ride activation in SF planned on album release
Merch line to be released alongside album release
Extensive OOH/Digital campaign
Multiple music videos released with more to come
Album contains no features, only raps from Uncle Larry
Production includes notable producers such as Jake One, DJ Khalil, Harry Fraud, Cardo, Cookin’ Soul, Teeko & more
Previously released singles have all performed well across DSPs[info sheet from distr.]