E.E: u there dude?
J.O: yes, working
E.E: like al bundy, your the man ;-)
J.O: So what do you wanna do about this label text - i find it really hard to write bullshit promo text spin
E.E: that's why i wanted to chat
J.O: Lets Chat! - so we really do not want just another standard spin right.
E.E: No - but how do we let people know what we are about, without sounding like salesmen! - also nothing about us is standard !!!
J.O: Right - all that "we are a new label dedicated to the sounds of the underground blah blah blah", it just sounds so tired, standard press crap, So lets just be honest...
E.E: we could go all UNDERGROUND RESISTANCE on there asses.
J.O: go UR! - but that's also a type of marketing tool in todays world also right? The cool faceless no name lable, right?
E.E: See your point.
J.O: Argh this is hard. At the end of the day whatever we write will not make people like it more - the music does that on its own! Press text is 99.9% all crap and makes me angry.
E.E: I like the way this sounds - maybe this should be our text ?. J.O: We believe in this, that’s why we're doing it - house music, what more do we need to say - JackOff!
J.O: yes in fact our Skype conversation should be the press text!!
E.E: Hell Yeah!
J.O: right.
E.E: Ok.
J.O: So how many will be printed first?
E.E: I will be back in 5min.
J.O: Ok.
J.O: Another example... posted on a known blog today: “Does an album like this really need to justify itself with a shitty promo write up?” - no!. How about this for a line...? The beauty of JackOffs music is that it speaks for itself. There is no point inflating it with bullshit promo spin!
E.E: Well i'm down with that!
J.O: Ok, good - guess what?
E.E: What?
J.O: I'm eating figs
J.O: Soft dried
J.O: Very nice they are.
J.O: Just thought i'd add that.
E.E: I'm glad u did.
J.O: So how many copies will be pressed for each release?
E.E: Its 200 copies vinyl - at first, if they sell out we might re-press- we shall see, and then digital two weeks later!