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The Icelandic electronic musician is a collective animal. He tends to gather in groups. In 1995 with the founding of the label Thule Records the first official herding was confirmed. Icelandic electronic music artists were united under one flag. Though, this particular label was not the first of its kind, they did have a certain agenda of reaching out toward foreign markets – thing rarely been done before in Iceland. The owners of the label bought themselves a cheap and barely functional car outside of London and drove around the city distributing their first release personally – while having to stop the car every 20 minutes to pour water over the engine to prevent it from overheating. That first release became a success and showed that electronic music made in Iceland had much to offer to the European market.

Thule Records was a gateway to Europe for many Icelandic artists. A platform of expression for young artists. After almost seven years of activity and about 70 releases the label went on permanent hiatus. It was a starting point for many of Icelands most renowned electronic musicians and is considered to be a pioneer in the field of dub-influenced techno music.